I’ve been playing with social media measurement tools the last few weeks. I have also created a few of my own social media measurement tools (specifically around blog posts, Facebook posts, and Twitter updates). I’ve been in an analytic wonderland which has been fantastic.
There is a key component of this wonderland that I’ve grown fond of - Klout.com. I’ve played with Klout a bit before, but have never spent much time with it. Over the last five days, I’ve checked my Klout rate often - like, six times a day. As I said, obsessive (and probably compulsive).
Checking in with Klout has added a loop into my social media engagement process: it’s inspired me to engage more. And in the last four days, my clout score has gone from 31 to 43. Actually, scratch that, I just checked again and it’s now 44. That’s a 41.935% increase!
Klout also says that I’m influential in yoga, spirituality, moms, and culture. I’m a bit bummed I’m not influential in business and social development. I’m a bit confused about why I’m influential in moms, but assume it’s because @jessicagottlied and I reply sometimes.
Having such a substantial increase in just a few days hasn’t been difficult, challenging or mysterious. The increase in my social media clout, at least on Twitter, came down to a simple thing: engagement.
- I posted more
- I replied more
- And I retweeted more
That’s it. I simply became more engaged with those around me.
This got me thinking more about impact: how active am I with those around in other environments? Am I offering the same engagement, attention and value to those I sit with face-to-face? (My fiancee would probably say no).
The environment of life is more challenging than the environment of twitter. Twitter is fairly linear and it transcends time to a certain degree - I can look backwards at tweets to catch up. Secondly, here’s not a face-to-face Klout scoring system I can reference.
Given my experience the last few days, I am now more inspired to offer value face-to-face in the same way I do on Twitter. In walking life, this looks like:
- Being present and participating with those around me (no mobile device distraction)
- Responding which requires real listening. A lot of listening, and
- Reflect what others or saying and doing
What’s your impact?